The fascination for the East revives with the start of the decade “The East and West must come together to complement each other in what they lack. This union will bring true civilization, in which the spiritual is expressed and carried out in the material.” Abbás Effendí,
The November Issue of the magazine AD Spain, dedicates its cover page to modern luxury and questions what it is in the 21st Century. Its pages are an exquisite display of the art of contemporary living, in which handicrafts, simplicity and sensuality play an essential role.
A Miracle Called Hospitality “To invite people to dine with us is to make ourselves responsible for their well-being for as long as they are under our roofs.” ANTHELME BRILLAT-SAVARÍN ‘‘Culture relates to objects and is a phenomenon of the world; entertainment relates to people and is
"Many clients don’t want to seem rich, but rather express their personality and feel emotions." Gilles Lipovetsky, in the introduction to La fórmula del lujo (The Luxury Formula) by Susana Campuzano To better understand what a Personal Assistant is, we can start by discussing luxury itself. With
Sigue texto en español A PA Protagonist An interview to the writer of a novel with a PA as a protagonist. by Elena Castelló for ®Alberta La Grup The writer from Barcelona, Neus Arqués has published her book “Caída Libre” (Roca editorial), the intertwined story of three women in
Personal Assistant, Personal Angel TM by Elena Castelló | Nov-2018 Lourdes Carbó, founder and director of Alberta La Grup, had a great intuition: a “personal assistant” is like a personal guardian, an “angel”. Just like in the finance world where we speak about “business angels” - the figure
by Elena Castelló The carer, the love of detail, the capacity to understand a client’s most intimate necessities: This is where real luxury living begins. There is no better way to understand this almost symbiotic relationship with clients, than hearing from real life experience from someone who
by Elena Castelló Traveller or tourist? This debate has all but disappeared. The 21st Century that we live in barely allows for the travel experience. The proliferation of transport to even the most isolated corners of the planet, along with “low cost” prices, has rendered the
Por Elena Castelló | 28 Agosto 2018 ¿Viajero o turista? El debate casi ha desaparecido. Nuestro siglo XXI apenas permite la experiencia viajera. La proliferación de los medios de transporte hasta el más retirado rincón del planeta y las tarifas “low cost” han convertido en prácticamente